Strategic Communications · Consultancy · Barcelona
Designing and executing communications strategies for companies, brands, executives and institutions that need a coherent, defensible narrative that holds up over time — whatever their sector.
Request a diagnosticOver 20 years designing communications strategy for companies, brands, foundations and public bodies — with editorial presence in Elle España, Vogue Portugal, El Confidencial and L'Officiel Baltic.
The context
Every organization communicates — with customers, with media, with employees, with public opinion — whether it does so deliberately or not. The difference between communication that builds reputation and communication that erodes it isn't budget. It's strategy.
With over 20 years advising companies, brands, executives, foundations and public institutions — across sectors from corporate to fashion, luxury and culture — I know how to translate a business strategy into a narrative that holds up in front of media, customers and stakeholders.
I don't work from a single template. Every sector, every organization and every moment calls for a different reading of what to say, how, and when.
20+
years of strategic communications experience.
6
reference editorial outlets with published byline or interview.
5
working languages: Spanish, Catalan, English, Italian and French.
Services
01
Defining the core message, narrative pillars and tone of voice that hold an organization's communications together over the long term, whatever its sector.
02
Identifying relevant media and journalists, drafting press materials, and managing editorial relationships with strategic — not just transactional — judgment.
03
Preparing and managing communications in critical moments: protocols, key messages and spokesperson training to protect reputation when it matters most.
04
Recurring counsel for CEOs, communications directors or brand leads who need an expert outside perspective on their communications decisions.
Who this is for
Companies in any sector that need a coherent communications strategy connecting their activity, their message and their reputation.
Executives and founders who represent their organization to media, investors or the public and need clear, defensible key messages.
Fashion, luxury, art and culture brands — the sector with the strongest track record — seeking a narrative with real editorial judgment.
Institutions, foundations and public bodies that need to translate their mission into communications with impact.
Frequently asked questions
What does a strategic communications consultant do? She designs an organization's or individual's public narrative and executes it through media relations, key messaging and editorial presence — building a coherent reputation, not just visibility.
Does Mabel Gago only work with fashion and luxury brands? No. Fashion and luxury are the sector where she has the strongest track record, but the same principles apply equally to a tech company, a foundation or a professional firm.
How is this different from a traditional PR agency? A traditional PR agency chases one-off media coverage. Strategic communications consultancy starts from business strategy to decide what gets communicated, to whom and why — press coverage is a consequence, not the goal.
Where do we start? With a diagnostic call where we review your current communications, identify priority messages and audiences, and define whether there's a fit to work together.
Free diagnostic
If you're not sure, that's the first question worth answering. Start with a 30-minute diagnostic call — no commitment.
Request a diagnostic